Vegamour has recruited Nicole Kidman as its new investor and brand advocate. Vegamour says the partnership is the first step in the company’s global expansion plans.

The brand is launching nationally into more than 400 Sephora doors in May, with plans to extend to UK, Europe, China and Australia later this year.

Vegamour formulated its entire line from organically-grown, wild-harvested ingredients, proven to establish a healthy hair and scalp ecosystem. Combined with the brand’s comprehensive approach to wellness, Kidman says she felt it was a perfect alignment.

“It wasn’t about being the face of the brand or selling products, but being an advocate for a holistically-minded lifestyle that prioritizes self-care,” Kidman says.

In search of a clean and sustainable way to revive her curls, Kidman says she found a powerful solution in Vegamour’s personalized and plant-based approach to hair wellness. She says it was a breakthrough that inspired her to partner with the brand and join in their mission to make a truly positive impact on the planet.

Kidman found her hair undeniably transformed within weeks of using Vegamour—her hair was thicker, fuller, and noticeably less frizzy. She soon began recommending the brand to friends.

Vegamour’s CEO Dan Hodgdon spoke to Kidman—and it was the start of a partnership. Both say they are advocates for taking a holistic approach to all forms of wellness.

“We hadn’t set out looking for a partner, but once I met Nicole it just made sense. We’re aligned across the board, from the importance of a natural, holistic approach to optimal hair wellness, to our focus on sustainability, biodiversity, social impact, and product efficacy.”